Posts tagged Value of CMO
How to communicate change management ROI

A CMO or Change CoE is often considered a nice-to-have, which means having to repetitively explain its purpose, begging for respect and budget and a pressure to prove the return for every initiative. Ultimately, we’re looking for the organisation allocate adequate resources and consider the CMO or Change CoE as a business critical discipline. How and what can we start communicating to illustrate its ROI?

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