Whether you have a Change Community of Practice or you are out there pioneering change management, the “Change Lab” approach is a different way to attack your change priorities. We believe every change leader should adopt the use of Change Labs, here’s why…
Read MoreWhen we survey CMO leads and change practitioners we hear quite frequently that good, effective sponsorship is rare. They are not sure ‘what else’ they can do - in addition to securing resources, mediating a conversation here and there, and delivering presentations - to help change efforts. Where can we start in driving effective sponsorship?
Read MoreSuccessful CMOs thrive for a number of reasons, but whatever talents and skills of the members of the CMO and the CMO leader, a senior sponsor is a proven critical success factor. In this article, I explore the role of the CMO sponsor by considering why it is needed, what typically is required of the sponsor, and who is best to perform it.
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